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TL;DR - Because a relationship between two or more people, defined by falsities, isn't what the average person wants.
-Because for most people, the mask they wear, isn't their true self. Its the face they wear, the expressions they show, the impression they put on to hide who they really are underneath and how they really feel. The desire to peel back this layer to reveal what's underneath typically, at least from my experience and from what others have said and said themselves or told me, it comes down to two major reasons.
-1: People who are used to putting up a front because those around them, cannot or choose not to understand them. This situation can make a person feel so utterly and profoundly lonely that it often times draws them into dark or unsettling places within their own minds. Just to be noticed or accepted or to avoid shame or being rejected, the mask remains, but it means that person rarely, if ever, gets to express who they truly are, unabashedly. Sure, anyone with a high sense of self worth or a massive ego would respond to such a notion with something along the lines of "Just be yourself, no matter what happens." But our lives are filled with so many different various different connections, relationships and circumstances that many times, the average person can't afford to be themselves 100% without consequence. The desire to see characters have their masks peeled back to expose who they truly are underneath and be accepted for it, is a primal urge we all seek in one form or another. We want to be loved, seen, valued for both our benefits and our faults. But many times, many people cannot truly express their true selves to even begin to make that connection with someone else and thus, the deep desire to live vicariously through other characters experiencing such a thing is born within those types of people. The desire to tear off their own masks, completely without fear and to be accepted for it, is also what they want from characters they like and can relate to, who are also doing the same thing as them
-2: This is more outwardly in a way and a bit more complicated but ultimately just an inverse of 1. When a person is trying to form a connection with someone they're being open and honest with, be it friendship, partnership, romantic, etc, that person instinctively wants the other to also be willing to share nearly the same level of forwardness, honesty and transparency. Its innate.
-Now of course I need to preface this by saying everyone has a right to withhold aspects of themselves they don't wish to share. If they so choose, maintain as much privacy about yourself as they want. And furthermore, no one is entitled to the same level of trust and affection offered by someone else.
-In spite of that however, attempting to form a bond with someone, one that is genuine and respectful and direct, only to receive lies, falsities and deceit from that other person, isn't exactly a good feeling. People who are trying to connect with others don't enjoy being lied to, pushed away or led down fake paths because they want a real connection, and this also bleeds into what they're reading/watching. When they see a character trying to form a connection with others, create barriers and hide who they really are and their real intentions, all the viewer can see is someone who is a self-prophesied failure in their own desires. A character that truly manifests the concept of genuine victimhood where they desire one thing but actively create the very same problems that causes their own suffering and misfortune, but still crave empathy and sympathy. That level of self-destruction can be very annoying to watch for people who've reached a certain state of self-awareness and maturity for a wide variety of reasons.
-There is a number 3 as well but I think this is too long and too deep as well for a post like this. If could be one for venting, or one seeking a genuine curiosity, don't know. However since the thought was put out into the ether, I responded to it in kind. But anyways, that's at least 2 out of the 3 major reasons I've personally seen as to why people prefer relationships between characters who remove their masks and show who they really are, than characters who base a connection off of falsehoods to hide aspects of themselves from the world and people around them.
personally I do not understand the obsession with revealing whats underneath the mask a character wears all the time. as far as I’m concerned that mask IS their face. do NOT peel them. that’s the same as the beast from beauty and the beast turning into just some guy at the end