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Honestly, I find the idea that BillFord has always been One-sided kinda boring. I respect people who like that but personally it's not as angsty for me.
Currently one sided? Totally.
But in the book it was definitely implied that they were both into each other, I mean, Ford had all these portraits and statues of Bill in his lil secret room in the show. He was lowkey obsessed with his muse.
Makes things more angstier. Maybe Ford desperately loved Bill, desperately wanted to meet him. He thought Bill felt just as deeply for him and the realization of what Bill really wanted with that portal devastated him and he grew to hate Bill Cipher. The God he worshipped who ripped apart his soul for his own selfish motive. Who probably saw him as just another toy to help him with his plan.
Maybe Bill loved Ford as well in his own twisted way, was fond of him and it grew into something more, perhaps he planned to have Ford at his side like a beloved pet when he destroyed everything, not realizing that Ford would obviously not want that. Maybe losing Ford made him realize how attached he was to his Sixer and it grew into an unhealthy obsession to have him. He turned Ford into gold while he turned the others into stone. That whole thing where he still offered for Ford to join him in the chaos, showing him in the centre of the universe and shit like damn Bill stop being a clingy ex, Ford does NOT want you anymore and you literally attempted to kill his family.
Ik it's a silly little ship between a triangle demon and a human but I am very passionate about toxic old men yaoi.
Ford fell first and Bill fell too late. Bill fell in love just as Ford grew to hate him. They were both definitely obsessed with each other. Just at different points in time.