Stop Using These Terms When Selling Properties

When people are looking to buy a home, they aren’t just taking the visuals into consideration. A commitment as substantial as buying a home requires more thought, more research, more scrutiny. Every word they read in a listing and every word they hear at a showing will remain in their thoughts to be analyzed later. They will be narrowing down their final choices by not only comparing pictures of their top choices, but by comparing descriptions of each home as well.

There are a few words and phrases that real estate professionals are urging that people cease using when describing a property. Finding the right words may not be a simple task, but avoiding this terminology will ensure that you aren’t setting yourself up for a loss at the onset:

“Good Value”

Saying that your home is a “good value” detracts from all of the important information that you really should be sharing. And this missing information is exactly the type of description that potential buyers want to read or hear. Instead, focus on using words that help to visually paint a picture of the reasons why someone would want to live in the home, with an added emphasis on its physical attributes.

“Luxurious”

High-end, classy, you would think that this word should be included in your description since it eludes to the home being very desirable. When you use the word “luxurious,” you are implying that there is an element of the home that sets it apart. When the buyers come to the home for the showing, they will be searching specifically for that luxurious element. If you use it out of context just to sound impressive, that letdown could ruin your chances of selling the home. This word is so frequently used anymore that now it’s lost its meaning, which means that if you truly do have a luxury home, it may not mean anything to potential homebuyers until they actually come to see the property.

“Freshly Painted”

Before you sell a home, there are renovations that are not only necessary, but will lend to an increase in asking price due to the improvements made. But you need to be selective when you are speaking about the renovations that have been completed. If you only include one renovation, like the home being “freshly painted,” the prospective buyers may interpret that as being the only remarkable characteristic about the home. If you have done more to the home, be sure to mention that.

Put yourself in the mindset of a homebuyer when you are writing or speaking about the home for sale. When you describe it, analyze the meaning behind every word or phrase that is being used and look for any disguised meanings that, when interpreted, could potentially hurt the sale of the home.

Originally published on David Taran’s professional website.

How To Opportunely Buy A Property In Any Major City

Originally published on David Taran’s website.

If you are looking to buy a property in any major city, especially if you are investing, it’s crucial that you are mindful of how strong the area’s domestic and international demand curves are. The international demand curve is what will influence the rise in prices during positive periods.

When you find a city that you believe has a lot of potential, there are a few other best practices to keep in mind before you finalize the property you envision yourself buying, whether it be for yourself or for investment purposes. Ask yourself the following questions – and if you can confidently answer “yes” to all of these questions, the property you have been looking at may be the best option for you:

Is it in an up-and-coming area?

While “up-and-coming” can often be interpreted as meaning an “okay” neighborhood, there are definitely variations of what up-and-coming is defined as these days. If there are signs that the neighborhood is actively improving, you may want to hit the sweet spot of purchasing the property before the area is completely polished up. Not only will you reap monetary benefits, but you won’t have to worry about your property being vacant for long since homebuyers will flock to your area to find their next dream home.

Does the property have a feature that makes it unique?

Just like every city is unique, so is every home. One property might be situated ocean-front, while another may be surrounded by a park. Even owning a property in a certain location, like in San Francisco, can be seen as an advantage. For every property you look at, be mindful of its unique features that set it apart from other properties around the area.

Are there reputable schools near the property?

A renowned and highly reputable school district will also be something that homebuyers will look for before buying a property. Even if they don’t currently have kids, they will want to invest in a home to settle into so that their future children will have the opportunity to get a good education. It also allows for a higher selling price since it is such a hot commodity.

Have you searched for properties in an unknown part of the city?

If you can find a property in a major area, you have found the most opportune investment. However, it is almost impossible to purchase a property in a neighborhood that every individual constantly has their eyes on. Don’t fight for these properties. Instead, look for beautiful neighborhoods surrounding these more common areas and purchase a property there. The homebuyers looking for a place in one of the major cities will begin to peruse your area once they realize how limited their options are where they are currently looking.