Want more Happiness? Take charge of your life. Project Happiness teaches proven habits to increase happiness in individuals and communities worldwide. Join us.
Super interesting door. I’m assuming there is a second floor where you can access the top part.
Want more Happiness? Take charge of your life. Project Happiness teaches proven habits to increase happiness in individuals and communities worldwide. Join us.
You may not control all the events that happen to you, but you can decide not to be reduced by them.
Maya Angelou (via samxcamargo)
Strand Residence || © || Robert D’Costa ||
When people are looking to buy a home, they aren’t just taking the visuals into consideration. A commitment as substantial as buying a home requires more thought, more research, more scrutiny. Every word they read in a listing and every word they hear at a showing will remain in their thoughts to be analyzed later. They will be narrowing down their final choices by not only comparing pictures of their top choices, but by comparing descriptions of each home as well.
There are a few words and phrases that real estate professionals are urging that people cease using when describing a property. Finding the right words may not be a simple task, but avoiding this terminology will ensure that you aren’t setting yourself up for a loss at the onset:
Saying that your home is a “good value” detracts from all of the important information that you really should be sharing. And this missing information is exactly the type of description that potential buyers want to read or hear. Instead, focus on using words that help to visually paint a picture of the reasons why someone would want to live in the home, with an added emphasis on its physical attributes.
High-end, classy, you would think that this word should be included in your description since it eludes to the home being very desirable. When you use the word “luxurious,” you are implying that there is an element of the home that sets it apart. When the buyers come to the home for the showing, they will be searching specifically for that luxurious element. If you use it out of context just to sound impressive, that letdown could ruin your chances of selling the home. This word is so frequently used anymore that now it’s lost its meaning, which means that if you truly do have a luxury home, it may not mean anything to potential homebuyers until they actually come to see the property.
Before you sell a home, there are renovations that are not only necessary, but will lend to an increase in asking price due to the improvements made. But you need to be selective when you are speaking about the renovations that have been completed. If you only include one renovation, like the home being “freshly painted,” the prospective buyers may interpret that as being the only remarkable characteristic about the home. If you have done more to the home, be sure to mention that.
Put yourself in the mindset of a homebuyer when you are writing or speaking about the home for sale. When you describe it, analyze the meaning behind every word or phrase that is being used and look for any disguised meanings that, when interpreted, could potentially hurt the sale of the home.
Originally published on David Taran’s professional website.
Networking isn’t just for amateurs or professionals with little experience. Even seasoned real estate investors could benefit from networking with other people in the industry. Connecting with other professionals doesn’t just mean going to networking events anymore. There are other methods for getting your name out there and forming rewarding relationships with other people that share a similar passion with you.
Set aside time to attend related conferences and events.
When people think of networking, this is what they picture: a mass of business professionals listening to a lecture followed by free time to mingle with one another and talk real estate. Participating in conferences, classes, and events are not only crucial in forming contacts with valuable, like-minded individuals, they are also an opportunity for you to expand your knowledge of the industry, keeping up-to-date with the latest real estate trends and news. Stronger connections are generally formed in face-to-face interactions when you have a chance to show your personality.
Build and develop a strong online presence.
Physical interactions during networking events are important, but they aren’t the only way to build connections. Now that we live in a world run by technology, it’s imperative that you build a strong online presence as well. If you already have one, continue to develop it. This is just another place where professionals, clients, and prospective clients can get in touch with you.
Be present within your community.
At the heart of real estate investment is your community, so one of your main priorities should be becoming as personally involved within your community as possible. Consider becoming a key member of a local charity or organization. Take up space in various indoor and outdoor spaces and socialize more with active members of the community. Showing that you are invested in your neighborhood will increase a person’s trust in you, which will lend itself to increasing word-of-mouth referrals.
Become active in clubs.
Networking at conferences and events is one thing, but joining a stable, more long-term organization has its benefits as well. Consider joining some kind of real estate club. Because these individuals all share similar goals as you, it is a great way to meet people and form meaningful relationships. Many investors find mentors through these clubs and, then, eventually become mentors themselves.
Get your name out there on both a local and national level by becoming a networking pro. It is all about participating in events and building connections with other individuals both in person and online.
Want more Happiness? Take charge of your life. Project Happiness teaches proven habits to increase happiness in individuals and communities worldwide. Join us.
Want more Happiness? Take charge of your life. Project Happiness teaches proven habits to increase happiness in individuals and communities worldwide. Join us.
David Taran is the partner of Sunstar Capital, an investment management firm in San Jose, CA. He's spent 25+ years in the industry, developing, constructing, and acquiring properties. Deeply devoted to balancing a healthy work-life balance, David is an avid supporter of Project Happiness, a non-profit organization dedicated to helping others find empowerment through tools, resources, and classes. David lives in California with his wife, Randy.
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