Valentino To Unveil Pink PP Fall Campaign Fronted By Zendaya, Lewis Hamilton

Valentino to Unveil Pink PP Fall Campaign Fronted by Zendaya, Lewis Hamilton

“One color, bold, strong, fluid, extravagant, one color to summarize everything I like in fashion and everything that I choose to represent: the liberation from the ordinary, a space to be oneself, a loud symbol for equality and love,” said creative director Pierpaolo Piccioli.

The designer stripped the palette to a single hue, identifying it as the color of love, community, energy and freedom. “The idea of Pink as a barrier breaker was born long ago. With my work I must be able to tell and share my values through one single picture and I wanted to apply the same paradigm to one color,” Piccioli explained. “As a consequence it was almost natural to me to look (and find) something that could embrace the need for expression and representation of a new and liberated humanity. I chose Zendaya and Lewis for the PINK PP for the same reason I created this color, beautiful souls that use their voice and talent to unify, integrate, build.”