“Put simply, it's worth looking at those folks who answer against what they believe everyone else will say, since they may be smarter than everyone else.”
How much cash do you have in your wallet right now? If you’re from Sweden, there’s a good chance that answer is, none. It’s not that the Swedes are broke—far from it. Rather, advances in mobile payment technology have spurred speculation that Sweden may become the world’s first cashless society. And as it turns out, the rest of the world may not be too far behind.
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Online reviews are a big part of consumers’ purchasing decisions. Some 20.1% of US internet users said they always check online reviews before making a purchase. And more than a quarter (29.5%) of respondents said they check online reviews most of the time.
Consumers Like Reading Online Reviews, Not Writing Them - eMarketer
Survey after survey keep showing the importance of online consumer reviews but there is an imbalance between the likelihood of reading them and writing them and hence a challenge for etailers.
(via analyticisms)
Very little is needed to make a happy life; it is all within yourself in your way of thinking.
Marcus Aurelius (via quotemadness)
Technology, travel, and other things that inspire me.
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